Stein is a cool dude!
Arctic Action wants to be an alternative to the traditional live performance art festivals in the sense that the performances will take place outdoor in the impressive arctic scenery. Arctic Action will give the invited artist the time and possibility to work more profoundly, as to be able to integrate Svalbards’ natural landscape and its impressive qualities and singular expressions. In other words to give the artist time to create an unique and new art work of quality on the same unique level as the environment.
We understood that this given focus on one artist at a time was the only way of realizing a quality-focused event of live art in Svalbard. To give time to the artist to come closer to the environment, to fully understand it, feel it and work in it. This tailor-made event design for Arctic Action further corresponded to the stated objective to produce a professional high definition digital remediation of the work in video as well as in photography for a continued redistribution on the Internet. To introduce the digital aspect of the event as a core quality, as a fusion of the live and the digital
Out of the numerous live art festivals on the international scene, not one gives emphasis to environmental sustainability and digital remediation. This is clearly two of the qualities that distinguish this project as an art manifestation.
Arctic Action is a different international live event focusing on one artist at time within an ecological approach. Moreover, discussing issues on the relationship of sustainable development and its relation to art, as well as art’s relation to scientific research on the environment.